Reebok Pump: Meet the Man Who Invented It
March 4 — The original Reebok Pump debuted in 1989. The shoe made Reebok a force in the basketball world for the better part of the 1990s. The Pump, and its $170 pricetag, made a major statement on and off the court. Paul Litchfield, the man who invented the Pump, tells Bloomberg how it came to be. (Video by Alyssa Zahler and David Yim.)
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